In the last few years the energy sector has witnessed several challenges of economic, organizational and environmental kind in Slovenia as well as on the global scale, e.g.:
- deregulation of the electrical energy marketplace,
- assuring the reliability of the electrical energy supply,
- managing the increasing demands of electricity users and introducing the energy efficiency measures,
- enhancing the use of renewable energy sources and introducing innovative projects for the development of new energy sources,
- reducing the CO2 emissions and reducing the environmental impacts on other areas.
We cannot assure the long-term public acceptability of the energy sector projects without the understanding of the importance of their economic and environmental viewpoints. For the effective and responsible implementation of such projects the excellence in communication is frequently of key importance. This comprises communication challenges such as:
- issue management,
- the positioning of the energy sector and its organizations and maximizing their reputation,
- public participation in the energy sector projects through which the companies and other organizations in the sector fulfil their mission.