The first one is the increasing awareness of individuals and interest groups regarding environmental issues and broadening of their rights to be informed and to be involved in the environmental decision-making processes. What are the rights of an individuals and/or organization/s is, vice versa, an obligation for the organizations that have to bring these rights into effect. Also, the obligation of environmental communication is legally bounding as the Environment Protection Act imposes the organizations to fulfil the demands of the Aarhus Convention on Access to Information, Public Participation in Decision-making and Access to Justice in Environmental Matters.

The second reason is assessment of the organization’s own business future. Their vitality depends mainly on the vitality of their narrow and broad social and natural environment in which they work or which they have impact upon. The contribution of the organization to the vitality of this environment is therefore at least indirectly also the contribution to the long-term vitality of the organization’s own business performance.

Some of the typical environmental projects of our clients from the private or public sector that we communicatively support are:

• environmental impact reduction (air, water, ground) and connected projects,
• building modern waste disposal centres,
• protection of drinking water resources,
• protection of natural habitat conservation areas,
• wildlife protection (endangered species, biodiversity etc.).